EXPANDING THE SURFACE FINISHING APPROACH TO
MARKET
PAL:ENTHONE SIGN A STRATEGIC AGREEMENT |
|
Process Automation
International Ltd (PAL) has formally signed a distributor agreement with Enthone
Inc giving them exclusive rights to market and sell PAL surface finishing automated
plating equipment throughout Europe including Turkey
and the whole of the former Soviet Union. The
newly signed agreement, which also covers Egypt
and South Africa,
does not cover the PCB, anodising, cleaning and phosphating industries. |
|
ˇ§We have made tremendous strides in the surface finishing industry in
the last few years,ˇ¨ explains Geoff Paterson,
managing director of Hong Kong-based PAL. ˇ§Indeed well over 80 transporter-operated PAL surface finishing machines, including a 97m-long ˇĄgiantˇ¦, have been delivered to 17
countries. This new relationship will enable PAL to obtain increased exposure and sales in the European
plating on plastic, zinc plating and decorative nickel chrome markets and
allows Enthone to take advantage of our expertise and large capacity in plant
design, manufacture and installation.
|
|
Jim Robertson,
Director Sales & Marketing Europe ˇV Enthone, Cookson Electronics echoes Geoff Patersonˇ¦s beliefs: ˇ§ˇ§Enthone will be able to use these resources to enable them to
provide a ˇĄtotal packageˇ¦ approach for their existing and new customers. Our
50+-strong European sales force will give excellent coverage of the available
markets, providing local language skills, complemented by their highly
competent technical and sales expertise. Itˇ¦s a classic winˇVwin situation with
process chemistry and plant designed to work together from the outset. We look forward to going from strength
to strength with our new partners.ˇ¨ |
|
Enthone,
Inc. is a Cookson Electronics company, a division of Cookson Group plc, London. Cookson delivers
superior value by providing truly differentiated products, services and
support. They have a large and experienced technical sales team operating from
world-class local facilities with the leading range of high performance
functional and decorative coating technologies. |
|
PAL established a dedicated surface finishing team, headed by Tony
Evans, in 2003 and has seen sales rocket worldwide as a result of the teamˇ¦s
dedication and determination.
|
|
ˇ§Our secret to
success lies in working closely with our customer,ˇ¨ explains Geoff
Paterson. ˇ§We thrive on being
involved in their early planning so we are, in effect, their in-house machine
development team, working with them to ensure the machine we design and build
for them not only matches but exceeds their expectations. Our expertise in
ensuring that our machines deliver top quality plating and improve productivity
is winning us orders over and over again.ˇ¨
|
|
Nearly 1500 PAL automated
plating machines have been delivered all over the world for the PCB, semi
conductor and surface finishing industries. |
|
Further
information on PAL from www.palhk.com and
further information on Enthone and Cookson Electronics from www.cooksonelectronics.com
|