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NEW EUROPEAN ENTITY FOR PAL
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PAL - Process Automation International - has established a new subsidiary, Process
Automation (Europe) Ltd - PAL Europe, responsible for sales and marketing throughout
the whole of Europe.
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PAL Europe will take over the management of existing agents such as Georges Epinette's
Index International srl in Italy and Tech-Knowledge Ltd of Israel and is actively seeking
similar arrangements throughout mainland Europe and the former Eastern Bloc countries.
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In the meantime PAL UK's activities will be phased out and replaced by PAL Europe, but
there will be no discontinuity of service to the existing customer base, and future
opportunities will be pursued in a seamless transfer of interests.
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Galvour AB will continue to handle Scandinavian sales and service.
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Bruce Norsworthy, Managing Director of Process Automation (UK) Ltd has been appointed
Managing Director of PAL Europe, which will be run initially from PAL UK's Shrewsbury
offices (Tel: +44 1743 860086; Fax: +44 1743 860022; Email:
PalEurope@aol.com). Geoff Paterson, Managing Director of PAL, Kenneth Wong (Regional
Manager - Europe) and Ada Yung (Deputy General Manager ATNT) are Directors of the newly
formed PAL Europe.
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"We wish Bruce Norsworthy and his team - Nataraja, David Babington and Cora Pitchers - every
success with this new venture," says Geoff Paterson. "The decision to form PAL Europe came
about due to the ending of the sales agreement between PAL and STS Industrie S.A. of
Switzerland, who did sterling work for us over many years. We see considerable opportunities
throughout Europe as the EU expands to encompass more countries, and modernisation of
equipment and more automation becomes very much the name of the game.
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"In recent months we have received orders from three European giants, Fuba, Ruwel and AT&S.
The first two were ordering machines for factories close to their home base, while the
machine for AT&S is destined for their new factoring opening in China. PAL Europe has a
role to play working with European companies establishing new manufacturing bases around
the world, as well as in sales direct into Europe."
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PAL Europe will be responsible for the sale of automated PAL plating equipment for the
electronic and general metal finishing industries as well as spare parts and sub-systems
such as the RenoCell. Installation and service will be provided in the first instance
by PAL Europe staff, and any long-term project will have the full support of the 20-strong
Hong Kong-based service and installation team.
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*******
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7 November 2002
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